Sony teases a brand new device that’s more of a camera than a phone

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A new Sony Xperia smartphone with some serious camera skills will apparently arrive later this month, but it remains to be seen if it’s a popular purchase.

Sony has scheduled an Xperia smartphone launch event for October 26, and according to a short YouTube teaser posted earlier this week, it will be a camera-centric device with a dedicated shutter release button. The announcement is rather odd, as Sony already launched a trio of phones earlier this year that fill just about every key price bracket its lean wallet has to offer.

At the top of the food chain is the Xperia 1 III, which packs some impressive hardware including a refreshing 120Hz 4K OLED display, Qualcomm’s Snapdragon 888, IP68-certified build, and a 12-megapixel triple camera system backed by professionals. quality software tips. The Xperia 10 III is an otherwise solid mid-range phone with performance hardware marred by poor price, while the Xperia 5 III is the flagship of a compact Sony smartphone, a concept once sold through the Xperia Z family. Compact.


Related: iPhone 12 Vs. Xperia 5 III: How Sony’s Latest Phone Stacks Up

Sony’s latest phone announcement comes via a cryptic Tweet that only teases a “exciting announcement“alongside a launch date of October 26 (or October 25 if in the US) for its upcoming Xperia smartphone. However, a short teaser on the official Sony Xperia Youtube channel offers some clues. In the video, tech YouTuber Sara Deitschy can be heard saying that the next Sony phone is akin to a device that is “a camera with a connected phone“to this. Photographer Dane Isaac mentions that having”a dedicated trigger on the camera“changed the game. Finally, Philip Bloom notes that the next Sony phone is the”best smartphone camera“used the filmmaker.

Is Sony brave, but will it live up to it?

Needless to say, there is some excitement about Sony’s teaser video. So far, the company hasn’t launched a camera-centric device that can replicate the formula of phones like the Samsung Galaxy S21 Ultra or the iPhone 13 Pro Max. However, it’s unclear exactly what Sony is up to with its next offering. The company certainly has the pedigree to deliver a phone with solid camera hardware and software, but it’s been late for the innovation party for smartphone cameras in recent years. The company’s smartphone business is not what it used to be and its market presence has shrunk as a result.

In a world where phones like the Google Pixel 6 cost just $ 599 and the iPhone 13, with all of its cameras, costs $ 799, the wiggle room for a Sony phone that buyers can rightfully hope for has shrunk. However, one of Sony’s biggest issues has been finding the right balance between specs and asking price. For example, the Xperia 1 III is even more expensive than the iPhone 13 Pro Max. Then there are phones like Sony’s Xperia Pro, which not only has a very niche target with 5G broadcast in mind, but also costs $ 2,500.

Next: Google Pixel 6 Pro Vs. Samsung Galaxy S21 Ultra: Best For Photography?

Source: Sony Xperia / Twitter

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