January 25, 2022
Share your best iPhone macro photos for Apple’s Shot on iPhone Challenge
Apple invites iPhone 13 Pro and iPhone 13 Pro Max users to capture the little things, big, with macro photography taken on iPhone Challenge. The challenge starts today and will run until February 16, 2022. Winners will be announced in April.
The iPhone 13 Pro line features the most advanced camera system ever in an iPhone, and for the first time users can capture crisp, stunning images with a minimum focusing distance of 2 centimeters. To celebrate macro photography, Apple invites you to share your favorite macro photos taken on iPhone 13 Pro and iPhone 13 Pro Max on Instagram and Twitter using the hashtags #ShotoniPhone and #iPhonemacrochallenge to enter the challenge. A panel of expert industry and Apple judges will review the global submissions and select 10 winning photos. Winning photos will be celebrated in a gallery on Apple Newsroom, apple.com, Apple Instagram (@apple), and other official Apple accounts. They may also appear in digital campaigns, Apple Stores, billboards, or in a public photo exhibit.
The professional camera system of iPhone 13 Pro and iPhone 13 Pro Max includes new Ultra Wide, Wide and Telephoto cameras, all powered by the unparalleled performance of the Apple-designed A15 Bionic. The all-new Ultra Wide camera features a much wider ƒ/1.8 aperture and a new autofocus system, delivering a 92% improvement for low-light environments, producing images more brighter and sharper. New lens design, autofocus capability for the first time in the Ultra Wide on iPhone, and advanced software allow users to capture impressive macro images where subjects appear larger than life.
Some of the most impressive examples of macro photography are photos of seemingly everyday objects like a hairbrush, food, or a subject in nature like ice, snow, feathers, flowers, insects, or pets. The beauty of macro photography lies in its ability to transform the ordinary into the extraordinary.
Tips for macro photography on iPhone 13 Pro:
- Be sure to get closer to your subject – you can get as close as 2 centimeters (about an inch).
- Place the main focus point near the center of the frame, as this is where the sharpest focus is when shooting macro on iPhone.
- Tap an area of the viewfinder to set a specific focus point.
- Shoot at 0.5x to capture an ultra-wide field of view or try shooting at 1x for tighter framing – iPhone will automatically switch cameras as you get closer while maintaining 1x framing.
Meet the Judges
Anand is a National Geographic explorer and award-winning photographer who believes a camera isn’t just a tool to capture what you see – it’s a way to illuminate the layers of beauty and complexity that are otherwise. hidden from our naked eye. A graduate in integrative biology, Anand shines a light on creatures whose incredible detail is usually unseen and uncovers new stories behind the science along the way.
Maker of Apeksha
Based in Mumbai and co-founder of commercial photography company The House Of Pixels, Apeksha’s photography is a pathway to ‘self-expression’. She works with a wide range of top Indian actors and global brands, and her images are regularly featured in top Indian publications such as GQ, Elle and Cosmopolitan.
Peter is an internationally renowned photographer, filmmaker, YouTube creator and entrepreneur. Peter uses his platforms to inspire and help people pursue their passions behind the lens. In 2019 he was named Breakout YouTuber of the Year at the Shorty Awards, and in 2020 he won a Streamy Award for Cinematography. His photograph appeared on two special collector coins issued by the Royal Canadian Mint.
Paddy is a photographer who specializes in capturing life’s moments on iPhone. His work is diverse, spanning street, human, landscape and architectural photography. He has won numerous international photography awards for his iPhone photography, including National Geographic Photo Contest, PX3, Mobile Photography Awards (MPA), and IPPAWARDS.
Yik Keat Lee
Yik Keat is a self-taught urban photographer based in Singapore. At just 25, Yik Keat has worked with major global brands including Louis Vuitton, Burberry, Adidas and Porsche on seasonal local campaigns, and major local companies including Singapore’s OCBC Bank and national broadcaster Channel 8 on photographic activations. He is known for creating unique narratives out of ordinary daily life and puts immense effort into creating every piece of visual content. He is active on several social media platforms where he teaches others how to create outstanding mobile photography.
Arem works closely with some of the world’s most accomplished photographers in his role as director of photography on Apple’s marketing team. He previously served as Design Director of The New York Times Magazine for nearly a decade.
Billy leads photographic experiments on all products with Apple’s design team. Prior to joining Apple, he served as Chief Creative Officer at WIRED, collaborating with many of the world’s most celebrated editorial photographers.
Della leads product management for photos and camera software at Apple. She is an avid photographer who enjoys exploring and capturing the world with her iPhone.
Kaiann works with talented teams across Apple to deliver products that put great photography tools in the hands of many – from the first iPod touch with a camera, to the latest iPhone 13 and iPhone 13 Pro range – in her role as Vice President of Worldwide Product Commercialization.
Pamela leads the development of aesthetics and visual storytelling for Apple’s camera and photo software team, working closely with creators and artists around the world. Previously, she served as Editorial Director of Instagram and Senior Photo Editor for National Geographic.
Submit your macro photography
Share your best macro shots taken on iPhone 13 Pro and iPhone 13 Pro Max on Instagram and Twitter, using the hashtags #ShotoniPhone and #iPhonemacrochallenge to enter the challenge. Weibo users can participate using #ShotoniPhone# and #iPhonemacrochallenge#. Please note the model you used to capture your image in the caption. You may also choose to submit your images in their highest resolution via email to [email protected], using the “firstname_lastname_macro_iPhonemodel” file format. The subject line should be: “Shot on iPhone Macro Challenge Submission”. Photos can be taken directly from the camera, edited through Apple’s editing tools in the Photos app, or edited with third-party software. Submissions will be accepted beginning at 6:01 a.m. PST on January 25, 2022 and ending at 11:59 p.m. PST on February 16, 2022. You must be 18 or older to participate, and this challenge is not open to Employees of Apple or their immediate families.
Ten winning photos will be featured on Apple Newsroom, apple.com, Apple Twitter (@Apple), Apple Instagram (@apple), Apple WeChat and Apple Weibo accounts, and may appear in Apple Stores on billboards, internal Apple exposures, in digital advertising, and all exposures. Winners will be notified on or about April 12, 2022.
If you choose to submit your photos via social media, the images must be made public. Ineligible submissions include photos that violate or infringe on another person’s rights, including but not limited to copyright, trademark, privacy, publicity, or other intellectual property right. or civil law; contain sexually explicit, naked, obscene, violent or other objectionable or inappropriate content; or in any way disparage Apple or any other person or party.
Apple strongly believes that artists should be compensated for their work and will pay licensing fees to the 10 winning photographers for the use of those photos in Apple’s marketing channels. You retain your rights to your photograph; however, by submitting your photo, you grant Apple a one-year, royalty-free, worldwide, irrevocable, non-exclusive license to use, modify, publish, display, distribute, create derivative works of, and reproduce the photo on Apple Newsroom, apple. com, Apple Twitter (@Apple), Apple Instagram (@apple), Apple WeChat and Apple Weibo, and may appear in Apple Store locations, on billboards, in internal Apple exhibits, in digital advertising and in all exhibitions. Any photograph reproduced will include a photographer credit. If your photo is selected to appear in marketing materials, you further agree to grant Apple exclusive commercial use of the photo during the term of the license.
Official rules apply; see attached rules for details.
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