Loftie Alarm Clock Review: How a Clock Forever Changed My Morning Routine


I stumbled across Loftie after an admittedly creaky Google search for “millennial awakening.” (Look, I’m not a Luddite! I don’t want to manually, repeatedly press a bunch of buttons.) Worn by the MoMA Design store – an aesthetic referee if there is one – he was on his way to my New York City Apartment in just a few clicks.

At a fundamental level, Loftie is, yes, a time indicating and arousal device. Its main screen displays a digital clock. It wakes you up with a loud noise and you turn it off with the push of a button. But instead of rejecting technological advancements, it embraces them and then incorporates feel-good components that your phone sorely lacks.

The entire device is controlled via an app. Similar to a Sonos, you connect your two devices via a Wi-Fi network. From the ease of your phone’s screen, you program your alarms.

Keyword-alarms. Loftie recommends two: one to wake you (gently) from sleep and another to get you out of bed. The former sounds are mostly nature-based – think waterfalls and birdsong – where the latter usually involves a happy bell or gong.

It also offers a very functional feature allowing its owner to schedule alarms at different times, different days in advance. So if you’re like me who wakes up at 6.30am on Mondays, Wednesdays and Thursdays to go to the gym, but allows yourself to sleep until 7.30am on Fridays, then the weekends love to relax until. at 10 p.m. – you don’t have to sit down every night to set an alarm. Instead, you can organize everything in one sitting.

The Loftie Alarm Clock also has other uses: namely, to help you fall asleep after all the screen stimulation you have experienced throughout the day. There are settings for breathing and sound baths. If you’d rather listen to your own thing, it doubles as a bluetooth speaker as well.

I won’t lie, I still have a long way to go before I have a healthy sleep routine. But no longer having my phone next to me on my bedside table has definitely helped. I fall asleep faster because I no longer put my screen to my face a few minutes before touching the pillow, and I fall asleep more deeply, without being disturbed by real or phantom notifications. Of course, I always check my phone right after I wake up, but hey. What’s a good millennial to do?

Almost as soon as humans were able to tell the time, we realized that we needed some sort of contraption to wake us up and use it: in AD 725, Yi Xing, a Buddhist mathematician and monk invented a mechanical clock which, thanks to a system of wheels, locks and rods, was able to trigger a gong per hour. Others relied on the reliable ringing of church bells to get them out of bed. The 16th century saw the arrival of lantern clocks, which used a system of clicking weights. In industrial-age England, many hired “knockers,” or people who knocked on your window with a big stick. In the 1930s, inexpensive alarm clocks were readily available and widely used, while the 2010s saw the ubiquity of cell phones. But as we enter a new era – one where the disadvantages of technology are apparent and recognized even when adopted – perhaps it is time for the alarm, once again, to turn into a new iteration. . Maybe it’s a Loftie. Maybe this is another smart alarm. Hell, maybe someday it’s a robot with its own 21st century version of a stick. Anyway, I hope we all sleep better.

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