Zee Biskope’s ‘Talent Camera Action’ Promises Winners Ticket To Bhojiwood In Season 2
With the integration of digital cameras in smartphones, the magic device called camera is at our disposal. We no longer need to think about how many frames are left in our spools. Turning an image or video is at your fingertips. June 29 is celebrated as Camera Day to celebrate the contribution of the camera – the device that evokes smiles from past memories. Being in the entertainment arena, Zee Biskope celebrated Camera Day by launching Bhojiwood’s very first virtual talent hunt – Talent Camera Action. The campaign, which gave viewers a platform to showcase their talents, received an overwhelming response of over 10,000 entries in just 8 days. It not only generated a high ROI with a 17% increase in channel reach on broadcast day over the previous two weeks (BARC; BnJ; CS2 +, Mon Jun 29, 2020, Reach%), but has also been rated with 1 Gold, 1 Silver and 2 Bronze at several national and international awards forums.
The award-winning marketing campaign enters its second season as Zee Biskope launches Season 2 of Talent Camera Action on June 29 – Camera Day. Viewers can record a one-minute video of their talent in dancing, singing, acting or any other special talent category and submit their applications to Zee Biskope Whatsapp number 8291829134 between June 29 and July 11. Shortlisted applications will be judged by the popular Bhojpuri. celebrities and winners will be announced.
The magnitude of the gratuity this season again makes him Zee Biskope’s top tier. For the first time ever, a chain’s marketing initiative facilitates access to Bhojiwood. 1 winner of each category namely. Music, dancing, acting and special talents will have direct entry into Bhojiwood by appearing in Zee Biskope Originals. With this gratuity, Season 2 provides a greater opportunity for many young Bhojpuri who aspire to become famous through their talent. In addition, the best entries from each category will also be featured on the Zee Biskope Television and Social platforms and receive a special edition branded gift basket. The videos will be presented with the announcement of the mega winner on Sunday July 18 between 12 p.m. and 6 p.m.
ZEE Biskope has enlisted popular celebrities from Bhojpuri – action star Yash Kumar and glamorous Queen Nidhi Jha as campaign standard bearers. The duo will promote the campaign on television and digital platforms throughout the contest journey. The channel has designed a solid and strategic marketing plan with the aim of reaching as many audiences as possible thanks to the new initiative via television, digital, radio and print media.
Samrat gosh
Speaking on the initiative, Samrat Ghosh, Cluster Manager, East, Zee Entertainment Enterprises Limited (ZEEL) said, “Camera Day is a Western concept that has not had much popularity in the region. However, starting last year, Zee Biskope organized the occasion with an appropriate hyper local quotient which made it not only relevant but even unheard of for the Bhojpuri audience. The allure of such novelty, evidenced by the overwhelming response it received on its debut, motivated us to kick off the second season. ZEE Biskope’s viewer engagement campaigns have seen major brands team up in the past. With greater scale, this season of Talent Camera Action will certainly offer a wider range of brand integrations for advertisers to reach their relevant audience in the Bhojpuri marketplace.
Amarpreet Singh Saini
Amarpreet Singh Saini, Senior Vice President, Bhojpuri Cluster, added: “Season 2 of Talent Camera Action brings two major developments: the reward of entry into Bhojiwood and the popular celebrity association of Bhojpuri, Yash & Nidhi. This is in appreciation of the plethora of talented young people in the region who are looking for such an opportunity, setting aside the limitation of their resources. At ZEE Biskope, we believe in engaging with our viewers to the extent that they feel “freediving” with the brand rather than just being a consumer of trivialized offers. The brand will remain true to its commitment to expand its entertainment offering beyond the magic of movies.
