How Vloggers Influenced Sony To Develop The ZV-E10 Interchangeable Lens Camera



Video blogging is all the rage these days. With thousands of hours of content uploaded to YouTube per minute during the pandemic, Sony wants to capitalize on the popularity of the genre with the ZV-E10, its first interchangeable lens vlogging camera in the Alpha series. This is Sony’s second vlogging-specific camera after the ZV-1 was introduced last year, which shows how the pandemic has created demand for entry-level professional cameras among Vloggers, many between them trying the form of sharing daily life to be more attached to their followers.

“The camera market is changing,” admits Mukesh Srivastava, head of digital imaging, Sony India, who explained how Vloggers influenced the company to develop the ZV-E10, designed for video makers. . “The ZV-E10 is like the advanced version of the ZV-1, providing more flexibility for users, as you can change the lenses and you have a larger sensor. “

Srivastava says the original ZV-1 was a successful attempt to create a compact camera for Vloggers at the right price, but lacked more advanced features. With the ZV-E10, Sony added the largest 24-megapixel APS-C sensor found in the A6100 and an interchangeable mirrorless mount, allowing users to take advantage of Sony’s 60 E-mount lenses.

“The reason we’ve added interchangeable lens options in the ZV-E10 is simply because people want to shoot from different angles and the support for interchangeable lenses gives them a whole new perspective,†says Srivastava. He added that the decision to add a larger sensor with more depth of field flexibility was included after careful consideration of the needs and demands of Vloggers.

The ZV-E10, in a way, is a video camera designed to be light and compact. On the camera, video recording peaks at 4K / 30p, while slow-motion footage can be recorded at up to 1080 / 120p. It also offers active electronic image stabilization, enabling stable video recording when shooting handheld and walking. It also has a high-quality built-in microphone, a flip-up screen, and vlogging-centric features like “Background Defocusâ€.

The ZV-E10 comes with a fully articulated flip-up screen, making it easier for creators to monitor content. (Image credit: Sony)

Srivastava says there has been a lot of thought into the design of the ZV-E10, from changing the user interface to adding little hardware tricks to suit the needs of Vloggers and content creators. For example, there’s a new mode button located on the top of the camera that allows creators to easily switch between photo / movie / slow and fast modes with just one touch. There is also a “product showcase†feature that allows creators to shift the focus of your face to an object placed in front of the camera. “Based on our interactions with Vloggers, they wanted easy access, they didn’t really want to go into those kinds of business settings. “

He maintains that there is a clear distinction between Alpha cameras in terms of user interface, and it all depends on who a camera’s target audience is. For example, the camera interface on the Alpha 7S III and Alpha One is different from what you see on other Sony cameras. “Cameras have also evolved in terms of interfaces and are different from the previous generation interfaces and are more user-friendly,†he said.

Even though smartphones have evolved in terms of the imaging experience and with companies like Apple and OnePlus having phones with a “pro†branding to showcase the prowess of the camera, competition in the device market professional photo becomes fierce. But Srivastava says dedicated cameras will always have an advantage over smartphones. “These cameras [ZV-E10] are much more evolved. Smartphones cannot be compared to a camera because they cannot achieve that kind of depth of field or the autofocus capabilities that a camera can achieve, â€he said, adding that“ since cameras have a larger sensor, they are better able to handle low light capacities.

Srivastava says the ZV-E10 will appeal to intermediate to newbie bloggers, or someone who is trying their hand at making videos for YouTube. There is a “clear market†for cameras like the ZV-E10, says Srivastava. This is the next level camera for those who want to graduate from a smartphone and have the ambition to make a career in vlogging.

The new ZV-E10 is available for an estimated retail price of Rs 59,490 and for Rs 69,990 you get a 16-50mm kit lens. “I think the price plays an important role. But again, this is the kind of feature or set of features available in the camera, â€he added.


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