Gooten and Fujifilm Partner to Announce Strategic Technology and Print-on-Demand Collaboration | New

Partnership Provides Both Organizations with Tools to Expand Market Reach and Serve More Businesses

NEW YORK, June 2, 2022 /PRNewswire/ — Gooten, a leading technology and fulfillment company, today announced its partnership with Fujifilm, a trusted global provider of prints, photo products and imaging solutions. , to provide businesses with excellence in large-scale print-on-demand production of all sizes.

This strategic collaboration will connect Fujifilm’s impressive impact in the printing and imaging industry – having produced tens of millions of on-demand items since they began manufacturing personalized photo products is over 20 years old – with Gooten’s advanced approach to on-demand fulfillment technology.

Gooten and Fujifilm will bring cutting-edge print-on-demand solutions to retailers, small businesses and e-merchants worldwide through Gooten’s ready-to-use technology solutions that seamlessly cater to hundreds of customizable products without the need to hold inventory. or obtain significant start-up capital. The collaboration will initially launch with North American small businesses in the summer of 2022 with plans for global expansion.

“Fujifilm has always been a pioneer in the print-on-demand market, providing and direct shipping personalized photo products for customers shopping at major retailers for over 20 years,” said Bing Liem, President of the Imaging Division of Fujifilm North America Corporation. .

“We are thrilled to partner with the Gooten team to bring the same world-class Fujifilm production capabilities to online businesses of all sizes.”

“Our mission at Gooten is to enable retailers, brands and merchants to grow their business using the power of on-demand fulfillment. Partnering with a renowned manufacturer like Fujifilm not only supports this goal, but allows us to ‘extend our impact to a wider audience.’ Maddy Alcala, chairman of Gooten. “With the e-commerce industry growing at an unprecedented rate, businesses need to be able to respond quickly and effectively to higher consumer expectations and demand. We believe our on-demand fulfillment network on measurement combined with Fujifilm’s quality products and global footprint will provide businesses with an efficient, transparent and modern approach to improving customer satisfaction and accelerating revenue growth.”

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary. The Imaging division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, as well as service and support; personalized photo products; film; single-use cameras; and the popular INSTAX™ line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses and content creation solutions, and the Graphics Systems Division provides products and services to the graphics printing industry. The Optical Devices division supplies optical lenses for the broadcast, cinematography, CCTV, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development division offers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada.

For more information, go to, go to to follow Fujifilm on Twitter or visit to like Fujifilm on Facebook.

FUJIFILM Company, Tokyois an operating company of FUJIFILM Holdings Corporation along with FUJIFILM Business Innovation Corp. FUJIFILM Holdings leverages its deep knowledge and proprietary core technologies to deliver Value of innovation in our products and services in the healthcare, materials, business innovation and imaging industries. Our relentless pursuit of innovation is focused on creating social value and improving the lives of people around the world. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information on Fujifilm’s 2030 Sustainable Value Plan, click here.

For the year ended March 31, 2022the company achieved a total turnover of approximately 2.5 trillion yen ($21 billion USD at an exchange rate of 122 yen/dollar). For more information, please visit:

About Gooten Inc.

Gooten Inc. is a technology and fulfillment company serving established brands looking to optimize and/or supplement their e-commerce business with a print-on-demand manufacturing model. It combines proprietary technology and operational expertise with a global network of over 30 premier manufacturing partners. This digital infrastructure allows Gooten to automatically process orders more efficiently, sustainably and at a competitive price; unlocking the potential for e-commerce businesses, retailers and global merchandising companies to increase production while reducing or eliminating the need to maintain physical inventory. Gooten is committed to empowering thousands of businesses to sell high quality products, on demand and with minimal risk. Founded in 2015, Gooten is a globally distributed company with teams across North America, Europe and South America.

Connect with Gooten on Or on LinkedIn, Facebook, instagram, Youtube and Twitter.

Media contact:

[email protected]

View original content to download multimedia: -301559829.html


Comments are closed.