Google nearly quadruples its share of the North American smartphone market to 3%

It is now number five, just behind TCL

Even with the usual series of Pixel bugs, the Pixel 6 and Pixel 6 Pro are fantastic smartphones – and it was about time! We’ve been waiting years for Google to figure out the Pixel line, and we at AP are apparently not alone. Google is selling a lot more Pixel phones, says new data from analytics firm Canalys. They say Google has nearly quadrupled its share of the North American smartphone market over the past year, but it’s still behind the big dogs.

Google doesn’t talk about specific numbers for its hardware division, so take it all with a grain of salt. That said, Canalys says Google was only sitting 1% (rounded, no less) of the North American market at the start of 2021. In Q1 2022, the company grew to around 3%, which is thanks to 380% year-on-year growth.


We shouldn’t ignore the contribution of Google’s cheaper A-series Pixels, but the big boost came with the launch of the Pixel 6 and 6 Pro. These phones are the first with Google’s custom Tensor SoC, and they’ve also received a long-awaited camera upgrade. From a purely aesthetic standpoint, I think the phones are a big win as well. They are colorful and the camera visor is a fun design touch and good brand identification.

Google is now number five in North America, according to Canalys. TCL is just a bit ahead at 4% of the market, then it’s a big leap to Lenovo.Motorola at 10%. Number two is Samsung, and Apple still leads with just over half of the NA smartphone market. It shouldn’t challenge Samsung or Apple anytime soon, but it could easily jump to fourth place this year with the impending release of the Pixel 6a.

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