In May, we noticed that Google had dropped the “Go” in “Gallery Go”. At the same time, “Camera Go” quietly became “Camera from Google” as the company continues to phase out that old branding.
In mid-May, Google released version 3.3 (from 2.12) of its lightweight Camera app for less powerful Android phones. The user interface is lighter, while a counter indicates how many more photos can be captured with the remaining storage.
This update also renamed the app from “Camera Go” to just “Camera” with a new icon almost identical (different color scheme) to the logo found on Pixel phones. The Play Store sheet has notably been renamed “Google Camera”. It’s a handful, and probably the result of “Google Camera” being taken.
Google’s Camera app helps you capture beautiful images quickly.
• Use Portrait mode to give your photos a professional look by focusing on your subject, as the background appears slightly out of focus.
• Capture memories any time of the day without flash, keeping rich colors and sharp details using Night Mode (available on select devices).
• With smart storage features and early warning notifications, the camera makes sure you never miss a moment by helping you free up space for your photos when you need them.
• With Google Lens integrated into the Camera app, you can see the world in your language by pointing your camera lens at foreign text.
With Camera and Gallery dropping the “Go” branding and YouTube Go shutting down next month, it’s clear that a change is afoot. Android 12 (Go edition) – which is the official name – was announced in December with significant improvements. The next version should be announced by the end of the year if Google remains committed to the platform.
At this point, it’s unclear whether the company is simply updating branding or taking a new approach to reaching the next billion users. There’s the “Made with Google” JioPhone Next running an Android/Pragati OS. A case can certainly be made for very affordable hardware to meet different market needs and a lightweight operating system to complement.
Learn more about Android Go:
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