Brand battles: Google Subsidiary’s ‘Tidal’ in hot water
Digital Cameras

Brand battles: Google Subsidiary’s ‘Tidal’ in hot water

By Michael Cammack
By Tiffany Hu (May 27, 2022, 6:12 p.m. EDT) – In the latest roundup of Law360’s new actions before the Trademark Trial and Appeals Board, X Development LLC, formerly known as Google X, was hit by a software company’s opposition to its bid to register “Tidal” as a trademark – plus four other cases you need to know about.

A “tidal” storm

Tidal Software LLC went to the board on Wednesday to block X Development LLC from registering “Tidal” as a trademark for underwater and digital cameras, digital weather station sensors, wireless adapters for connect computers to a telecommunications network to stream and stream music, etc.

The mark applied for filed by X, which…

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Michael Cammack
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